The iGaming arena is constantly changing. While this phenomenon has always been evident, we have never seen such a growth in the industry as we saw in 2020. Social distancing has taken its toll. Moreover, and new rules regarding attending sporting events have pushed players to resume online betting.
These changes have forced casino operators and affiliates to rethink the way they run their business to ensure continued customer satisfaction and positive turnover.
Today we are going to review the main trends in the development of a casino in 2021. We based it on recommendations from industry experts. This list is by no means complete, as we await the other changes may occur that even we cannot predict.
Without further ado, here are our casino trends for 2021:
1. The rise of mobile and social gambling
2. New tactics for promoters
3. Integration with the hospitality sector
4. Casino payments based on blockchain technology
5. Augmented and virtual reality for a new gaming experience
6. Further cooperation of video game leagues and online cybersports betting
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Alright, let’s get back to our tendencies, shall we?
1. The rise of mobile and social gambling
Although net gambling profits have increased thanks to online betting, the statistic shows that the popularity of mobile casino apps is growing. Today players are more likely to have access to the phone than the desktop.
Operators take advantage of this fact by offering apps that you can download from casino websites.
2. New tactics for promoters
The arena of marketing is also changing rapidly. The main reason is that mobile players are annoyed by advertisements while playing. This makes it unnecessary to use in-app and search engine promotions if readers are just skipping them.
Email marketing will continue to define affiliate marketing tactics in 2021. Operators also use this strategy as they have access to the users’ emails for promotional purposes. It is a powerful tool for alerting players to new deposit bonuses that will possibly continue as a casino trend in 2021.
3. Integration with the hospitality sector
Shifting the focus to the land-based casinos, there is a trend towards joining forces with the hospitality sector. Casino games are a huge source of entertainment, especially for young players who stay in hotels while traveling. Promoters are finding new ways to incorporate slot machines in hotels, clubs and restaurants.
When it comes to hotels, there are also casino lounges where visitors can enjoy gambling. Thus, we predict the trend of casino development in 2021, when hotel managers will attract partners to increase interest in their gaming rooms.
4. Casino payments based on blockchain technology
In fact, we are seeing more and more operators create betting sites using the only cryptocurrency as the accepted payment method. They are becoming popular due to instant deposits and payouts, while there are several rules regarding blockchain payments. Of course, it is only a matter of time before the gambling authorities start introducing new rules for this reason.
5. Augmented and virtual reality for a new gaming experience
You might be surprised to hear this, but AR and VR are already available in casino lounges. The technology allows businesses to save space that is commonly used by slot machines while still providing a real betting experience. AR is becoming so advanced that you can “walk” through the digital casino, watching the user pictures of other members passing by or sitting behind virtual machines.
6. Further cooperation of video game leagues and online cybersports betting
Cybersport is another sector that will expand significantly in 2020. Gamers take part in online competitions or select locations to win huge prizes. It has grown to the point where you can place bets on qualifying matches now, just like in the playoffs of US sports.
Call of Duty is one of the examples of an eSports game that is very popular among the bookmakers. Activision, the game’s publisher, stepped in and created the Call of Duty Championship League, which shows how big, well-known brands are taking advantage of online technology.
To conclude
We’ve selected the top casino trends for the next year that you should pay attention to, but we predict many more changes to come.
