Houston ranks fourth in the country in terms of population, trailing only New York, LA, and Chicago. But it is also one of the most diverse cities in the country, with more than 90 spoken languages. You can see the diversity reflected on its music, food, arts, culture, and attractions. In 2018, 22 million tourists visited the city for NASA, Space Center, Children’s Museum of Houston, Kemah Boardwalk, and the famous BBQ.
Houston prides itself on being business-friendly. It is included in the elite list of cities with more than 100,000 existing small businesses. Business owners know too well the difficulties of running a company. A small misstep can spell bankruptcy. But technology changed the landscape for small companies, allowing them to compete with the bigger conglomerates. While the website is not a great equalizer, a houston seo tx can help drive sales to your company 24/7.
Nowadays, it is almost criminal to have no digital address. Yet,according to data, about a third of businesses still don’t have a website. For small businesses, the purpose of creating a website is always to boost profit. Any effort going forward should lead to achieving your goal.
How to Create an Effective Website
As already mentioned, your website’s purpose is to add value to your business in your effort to meet your sales goals.
To make your website work for you, you need to have the following ingredients:
1. SEO — Search engine optimization speaks the language of Google and other search engines. Creating your website will not automatically drive traffic to your business. Your target customers need to know where you are and what you have to offer. When people search for a product or item, your website should be on top of the list of results. You can get there with the help of a houston seo tx.
2.
Fast — A slow website is a perfect recipe to driving your potential customers to your competitors. The ideal time for your page to load should be less than
five seconds. However, you should note that nearly half the users would already have become impatient after two seconds. It means you need to have the right infrastructure and the right web hosting company for all the things to fall into place.
3. Easy to navigate — If your website is confusing, your customers could get lost, and you would lose your customers–in that order. If you are selling a product, you want the transaction to be completed right away. So, you need to lead the customer to the sales funnel through visible signs and directions. If they are spending a few minutes finding the product and studying how to add to cart, they are more likely to leave in frustration without buying anything.
4. Mobile-friendly — In 2020, an estimated 167 million consumers shopped using their smartphones. The number is expected to reach nearly 190 million by 2024. You are seriously missing out if your website is not configured to accommodate smartphones and tablets.
As you can see, sprucing is not about mere aesthetics. You may have the most attractive website, but it does not necessarily result in sales. You need to lay down the groundwork to boost your chances of success.
Alek is the newest member of Team TribuneByte. He is a student of Journalism and writes occasionally for us.
