Elisha Elbaz is the CEO and founder of ‘Digital Future’. The company is an online digital marketing company that specialises in helping app developers promote their apps on the Android and iOS markets. In 2018, the company won an award from Global Wide Media, for being one of the top affiliates that would generate the most revenue for their company. Elisha has opened up about the story of this success and what inspired him to start up ‘Digital Future’.
The story
It all began for him when a friend of his was involved in an existing project and needed a helping hand. Elisha has stated, “At that time I didn’t like the direction the poker market was heading, so when he offered to join I gladly accepted it. I wanted this to become my main thing so I committed to it and started the company. I thought that this would be my future, and what else would it be if not digital, hence DigitalFuture.”
A few months after the partnership was formed, they had successfully exceeded all expectations and even generated more conversions and revenues in comparison to other partners, combined. That’s when Elisha took it into his hands to dig deep and learn as much as he could for the marketing world. Elisha has explained, “I have met great people in this journey, but unfortunately also not as great either, least to say. It turns out some people did not appreciate my results, although they directly benefited from it, and I got hit by a ‘sucker punch’, business wise.”
However, this did not demotivate him and instead he kept calm and focused on improving things instead. Elisha has always believed that “Things surely go fast in the digital world, and you can turn things around at an incredible pace.” Elisha shortly changed his mentally of thinking that the job was just an occupation, but rather a business. Through his experience, he was able to relate to the suffering in a working environment and decided to hire their first ever employee under the business.
Shortly after that, Elisha started to invest in branding, as well as attending and participating in shows around the world. This soon brought great attention to the brand and resulted in success for signing deals with media agencies on mobile performance campaigns. Elisha said, “Things went into the right direction and we scaled our team furthermore. I then invested in our workflows and how we manage the huge amount of data that’s coming from all directions; from Skype to emails to tracking events, finance and our people.”
Once the new workflow process was implemented, there was a major relief in the workflow and cognitive efforts for the business. Elisha has always been motivated to come up with solutions for his team, which is what makes him happy.
Elisha has stated,“These days I’m really excited about our social media management department, where in the past it was used only internally. Now, we welcome clients and are extremely happy to see them meeting their goals with our help.”
However, Elisha has always been doing things online; including being an online poker player. He has once achieved being in the VIP status of supernova, which is on the major online poker platform, ‘Poker Stars’. This carried on for 2 ½ years, before he decided to move directions with something else. He has also run a blog before, which gained thousands of followers. He also has over 90,000 followers on instagram and is a huge success on social media.
What will be his next move?
His real motive is to stay in the digital marketing world, however he has announced that he would like to explore autonomous transportation, since it will become a trend over the next years. Autonomous vehicles have been on the table for discussion for years, but tests have been carried out by a variety of well known companies. It is meant to deliver the best driverless experience to the client, whilst tackling on challenging routes on the driveway. It can potentially be a revolutionary experience in the car industry in many ways that no one can imagine.
