Luxury real estate is in a class of its own. This sector of the market essentially operates on a different playing field seen in both the high-level clientele and the unwritten rules of the industry—meaning it’s not for everyone. lassic marketing tactics used for everyday real estate do not match up with the extravagance of the properties in question, and thus often fail to deliver fruitful results. This unique sector requires an equally unique approach to business, something Miami-based Super Luxury Group gets at its core. Run by partners Daniel Tzinker and Alvaro Nuñez Alfaro, who have an impressive track record in both real estate and the luxury space, the group works with listings that start at $5 million, and only go up from there. The duos combined experience, expertise, and innovative vision, has led them to do things differently than their competitors in the business.
Tzinker and Nuñez differentiate themselves and their listings with a forward-thinking system that matches potential clients with properties based on the clients’ specific lifestyle. This approach not only means that the partners really get to know their clientele, which is a promising factor, but that the final sale will be the right fit because the connection goes beyond economic incentives and aesthetics. It is geared for long-term success, because when the luster of the “new” wears off, the home suits the owners’ life on a deeper level. Although this system is incredible, it’s no easy feat.
Beyond their vast experience in luxury real estate and experiences, Tzinker and Nuñez use internet-enabled technological opportunities available in order to authentically and successfully facilitate their matchmaking. The multi-step system begins with the duo creating sets of hyper-specific psychographics for potential buyers for each of their properties. Tzinker and Nuñez collect social media data on potential buyers, in order to understand their target’s habits and desired lifestyles. Next, to match their high-end listings with the perfect buyer, the group invests in creative, compelling, and unique content that aims to paint a sort of virtual “story”—of how the property will deliver a specific lifestyle. And finally, they initiate social media and traditional media marketing campaign efforts that highlight their custom content on the proper channels, to reach that “perfect buyer.” The Super Luxury Group method is reminiscent of a scientific process, but that’s exactly why it’s so successful.
Super Luxury Group’s unique approach to high-end property marketing is just one example of the tactics and operating methods the entrepreneurial partners have enacted. With many satisfied clients and an array of awe-inspiring properties in its real estate arsenal, it’s clear why the group has “luxury” right in its name.
