ENGELSINN’s rise in the e-commerce market is a case study for future entrepreneurs to plan and market the way the jewelry brand did.
The E-commerce sector has continuously shown rapid growth and an upward trajectory to give entrepreneurs sustained success. This has enhanced innovative, creative, and intriguing prospects for global entrepreneurs and pushed them to come up with new and different business ventures. One such venture that has garnered instant success is an online jewelry selling store called ENGELSINN.
The Germany-based e-commerce company launched in April 2019 and has captured the online jewelry market with its exquisite range of products for both men and women. The company provides necklaces, bracelets, rings, and more jewelry accessories at affordable prices. ENGELSINN is a team of 20 members who work rigorously hard to meet the customer’s demands. They have evolved as a brand which has proliferated their success. Let us have a look at the tips it gives to other e-commerce brands for wild success.
1. Don’t rush the launch: Forcing or rushing the launch of an e-commerce platform is suicidal and must be strongly avoided. An entrepreneur gets only one chance to make an impact in the highly competitive industry. ENGELSINN’s launch was a strategic move where they took care of all the necessary measures like proper planning, SEO, marketing, etc.
2. Customer is God: ENGELSINN’s splendid success is a result of them putting the focus on their customer. A customer must feel valued by the brand, which triggers trust and reputation for it.
3. Social Media: Social media for an e-commerce platform is like the heartbeat as it helps you glance into the lives of your customers. ENGELSINN has grabbed eyeballs on its social media pages, and they run a highly engaging page on Instagram, which has resulted in furthering the brand’s reach.
4. Top SEO: ENGELSINN has not only done avid market research and planning but has also topped the marketing game. The brand is one step forward of its competitors in SEO marketing terms, which gives the brand more visibility online.
5. Evolving product: Initially, ENGELSINN launched with a collection of jewelry for only women, and slowly it ventured into accessories for men after four months. This shows the constantly evolving nature of the e-commerce sector and how ENGELSINN became the leading jewelry online store.
ENGELSINN has displayed great customer interaction and has amassed a following over 300K on its Instagram page. It attracts customers not just from Germany, but from all over the world. Quality & efficiency has let ENGELSINN reap fantastic rewards as an online jewelry store just within a year.
Instagram: @EngelsInn
