The most talked furniture and home decor stores to be found in St. Louis Park like Moss Envy, Ciel, Traditions, Habitation, Baby Grand, Navab Brothers, Yardbird and Woody’s are not owned by any corporate giant. In fact, they are operated by the local people out there. These eight stores located in St. Louis Park are all within 3 miles of each other.
St. Louis Park is the new destination for shoppers who are on the hunt for a wide spectrum of interior designs and styles for their homes. While many look for online sources like homeluf.com for some inspiration, some others visit these offline stores to get some additional ideas.
Some two years back, the owner of Ciel Loft & Home – Mr. Andy Higgins had arranged a big branding event for five of the stores. This mega affair was conducted on Excelsior Boulevard as the “Design District”. Andy was hoping to turn this occasion into a shopping destination. Unfortunately the branding enterprise was fizzled out mainly because of its cost and time constrains.
In spite of the event not being successful, the area still continues to be a hub of boutique-style home stores. The best part of this place is that shoppers can hit all the stores in one single afternoon as they are close to each other. That’s precisely the reason why people opt to come here. They end up saving lot of time on wandering from one end to other end to hunt what they want.
In one of his interview Higgins has remarked that “All the stores situated in St. Louis always give reference to the customers of the other stores along Excelsior.”
According to Greg Rich, who is the owner of Habitation Furnishing + Design, – “It is the handy proximity that is drawing the traffic out here.” He further added that the stores are not really competing with each other. Each store that is situated here has a different look to satisfy every aesthetic need of the customer.
The owner of Navab Brothers Oriental Rug Co., Far Navab, says that – “All the stores here have merchandise which is been specially designed based on personal interest and style. Since the business houses are owned by the local people they understand the taste of the customers and prefer to customize the products instead of selling a cookie-cutter type of furniture or something that has one size which fits all.”
