Despite sheltering and shut downs, Palate Club, a wine delivery app, caters to lovers of wine, nationally shipping a large variety of wine to club members by utilizing a personalized algorithm, designed to cater to individual taste and preference. Their trained and talented wine stewards make it easier to select the right wine for any occasion, thus taking the guessing out of the game. Choosing the preferred wine has never been so easy.
Considering that small wine producers are heavily reliant upon foot traffic and wine tastings, COVID 19 has wreaked havoc on their margins. In a short period of time wineries of all sizes have suffered a severe financial blow and seen many of their traditional routes to market cut off.
Bars and restaurants have been a major route to market for wine producers. COVID 19 has hit them hard, since the state of the online wine industry has been in dire straits recently. Palate Club has given the opportunity to quality producers to gain premium customers who are interested in recurring wine purchases.
Challenges of COVID 19
A vital part of the US wine industry are the wine associations. Their crucial role during the COVID 19 pandemic are to be information clearinghouses. “No associations were originally created for crisis management, but many have eagerly and effectively stepped up to that key role in these challenging times. Obviously, their organizational and financial health is vital to the wine industry’s future”, said WineAmerica President, Jim Trezise. So far, the winery trade associations have been successful in holding their own in the wake of the COVID 19 pandemic. The fear is that possibly one-third of them may become extinct if the situation remains much longer.19 states were represented in the associations.
The reason for winery financial losses
In an April survey, conducted by WineAmerica, March suffered lost sales and expenses that were unexpected. A winery of average size lost approximately $37,376. Generally, in a year, 24,111 visitors tour an average winery, with 5500 the median. Visitors are vital to income for wineries, and the loss of them has hit hard financially. March saw a decrease of 75%, with the median at an 80% decrease. Most wineries were imposed with ceasing or slowing productions by several government levels, making it near impossible to reap profit. The resulting sales loss in March was about 63% of the average, with the median at 70%. With sales loss and unexpected new expenses, such as hand sanitizers, cleaning services, and other various services and products, the financial impact has been stringent at best.
Editor in chief of The Buyer, Richard Siddle stated that some countries’ wineries have been able to receive several relief packages, however the US wine and restaurant industries have had to fend for themselves.He further comments that one fear is that huge chunks of the wine industry in the US, such as bars, restaurants and hotels, which are mainstays of the wine industry, will simply not be there when the pandemic is over.
Help is on the way!
A groundbreaking wine subscription company, Palate Club, a wine delivery app available on iOS and Playstore, offers a full spectrum of wine, designed to personalize your tastes in wine. Their simple objective is to make discovering the wines you desire easy to find. The success with this app is helping the wine industry make a comeback in the midst of this pandemic crisis.
An easier and more satisfying way to choose wines
Choosing a wine is notorious for being complicated. Wine is a tricky beverage, making it somewhat difficult to be positive that one will not be disappointed in their choice. Palate Club makes choosing the best wine for any occasion simple and much more satisfying with the choice results.
Palate Club’s founder, Nicolas Mendiharat discovered the difficulty in searching for the perfect vino. In the past, one was dependent on critiques by credible wine and restaurant reviews as to what the best choices would be. However this wine subscription service makes the search easier and dependable.
Palate Club’s wine delivery app has taken your own palate into consideration in the recommendation process. By utilizing over 200 wine characteristics, as well as your personal wine tastes, it is easier to give you what you truly want in a wine..
Changing the game, one customer at a time
Many other wine clubs have fallen victim to unscrupulous tactics in marketing, such as having members buy unexceptional, expensive, or widely reviewed wines, which in reality are basically not what they are touted as being. Members are excited as they receive their selected wines, take one taste, only to find “bitter grapes.”
Palate Club changes the game by using their own company’s wine stewards to select your wine choices, thus making their recommendations very viable and trustworthy. In this way they are able to suggest individualized wine choices based on your very own requests. By using this technique, choosing the wines that consumers truly want becomes a much easier task, allowing for better choices and more satisfied members.
Check out the ease of selecting wines from Palate Club
Netflix uses a similar process for viewers to see their recommended new shows. By assessing the programs you normally watch, Netflix chooses a variety of programming based on your most watched types of shows, making it much easier to choose programs available for your enjoyment. A wine quiz is presented to ascertain your individual tastes. As one makes choices, then subsequently purchases, you will relay what was liked and disliked about your purchase, making the algorithm easier to better choose for the next purchase.
Delivery challenge solutions
US delivery methods have proven to be weak for purpose. Slow deliveries and unavailable inventory does not measure up to what can be found in a local wine cellar. Wine delivery from a wine subscription service, such as Palate Club brings solutions to these issues. Partnering with US major distributing companies has ensured quick completion of all wine deliveries, making it a much valued app to use in making your next wine choices.
Catering to the consumers personal wine needs
Rather than playing a guessing game as to what choice to make for your next social event, grand dinner party, or family gathering, the wine stewards at Palate Club will easily and expertly make these choices for you. Defining the customers personal tastes and needs are the key to happy and satisfied customers, makes Palate Club an obvious preferred choice in the wine app and delivery industry. Leave it to the skilled sommeliers at the Club to make the best and personalized choices, relieving the customer of the challenge to choose a specific wine for a specific situation.
